Based loosely from an identity system set up by Natural High org in California, we originally created an all-encompassing booth campaign for Drug Free Idaho to use at their events—tent, flags, banners, table wraps, podium covers and more. We built off of this system and expanded the look with a series of 16 posters that helped push the message.
Then we created a catalog of all of the different campaign elements so that other neighboring coalitions could easily follow suit.
Then came billboards, bus ads and the like.
The enormous success of this campaign brought money from around the state to execute a larger anti-legalization campaign which I brought in to Mitchell Palmer, where I moonlight as a Senior Art Director. We created the controversial Office of Transparency / Keep Idaho campaign.
